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dc.contributor.authorBaek, Sangjun
dc.date.accessioned2016-02-10T21:15:41Z
dc.date.available2016-02-10T21:15:41Z
dc.date.issued2012-04-26
dc.identifier.urihttp://hdl.handle.net/10484/11939
dc.description.abstractIn advertising, many industries currently have the same borrowed look that is often used over and over, creating a sea of"me too" advertising. As a designer, I am expected to explore many different approaches for one product. I have to create a new campaign for an existing product by developing posters, magazine/newspaper ads, direct mail and follow-up mailings. For my thesis, the campaign will be developed for a new Samsung cell phone, which I have named "myPhone." Part of the campaign is the positioning of the product and its name change, stressing that the phone is developed for the consumer. For my thesis project, I have created a direct marketing campaign.en_US
dc.language.isoen_USen_US
dc.subjectart, technology, phone, marketingen_US
dc.titleDirect Mail Marketing: SAMSUNG myPhoneen_US
dc.typeArticleen_US
refterms.dateFOA2021-06-02T14:32:19Z


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